At Spark, we do our homework well. Before meeting any client, we would do a thorough research on their business, and try and identify how we can value-add through our creative expertise. The pain points could be aplenty. The client might be having a great product, but maybe their branding isn’t strong enough? What about their marketing collaterals? Are they designed well enough to catch the audience’s attention? Invariably the solution lies in asking these simple questions.
Putting our hand up to every request to say “we can do it for you” is NOT the solution. The solution lies in educating the client on the different available options, and suggesting which one is most suitable for their needs. For example, if it’s a long and complex process that they need to explain simply and succinctly, then perhaps a whiteboard animation is what they need. Or if they have budget constraints, then how about a simple photomatic video?
The solutions are aplenty. It all starts with a Spark. Let’s talk!
Nobody knows your brand better than you, and nobody knows your customer better than us. How to combine our strengths to get the best of both worlds? Our Creative Brief plays that crucial role of “the bridge”. Whoever from our agency is meeting you, with the Creative Brief in hand, they are able to delve deep into your business, and extract meaningful insights that ignite the Spark for brilliant ideas and concepts, thus paving the way for trailblazing marketing solutions.
This is the longest and most intensive part of the exercise, which essentially determines the efficacy of the end product. Quite often, it entails long brainstorming between the teams, where the focus (rather surprisingly) is on quantity and not quality. From there, we pick out the best ideas, and keep filtering them through the creative funnel – working and reworking them – until we finally reach that Eureka moment, where we are convinced what we have produced will help your brand sell.
Through a seamless integration of our creative brilliance with our in-depth local market knowhow, we deliver breakthrough marketing solutions that ensure your message is fully understood and translate into meaningful and measurable results for your brand. The cycle doesn’t end there. We constantly follow-up with you to ensure our maximum support well beyond the campaign period, that enables us to win your confidence and trust, and be your trusted partner of choice for end-to-end creative and localization solutions.